Everybody loves free stuff. That single, universal truth is the entire purpose behind promotional products. We pick up a free pen, even if we don’t need a pen, because it’s free. Most folks will happily take a free water bottle, tee shirt, coffee mug, or bottle opener – even if they have a corporate logo on them – because they’re free. As long as people love free stuff, promotional products will stick around.
At Indoff’s promotional products division, we’re true believers in the value of cost-effective giveaways. Here’s why:
But how do you get the most bang for the marketing bucks you spend on promotional products and corporate swag? Handing out pens to every customer, employee, and client is cheap and easy, but does it provide any real returns? Generic, poor-quality, useless items don’t move the needle and may even do more harm than good. Only the best swag will get the job done when you’re trying to generate good feelings and positive vibes.
When it comes to choosing promotional products, you can trust these guiding principles to steer you in the right direction:
You need to provide products that actually work and will work for a long time in order to get the brand recognition and loyalty you’re shooting for. If the pen you hand out only works a few times or the fleece blanket pills and comes unraveled after a handful of uses, you’ve wasted your marketing dollars.
Most marketers follow the rule of thumb for promotional swag to give away items that can be used frequently, possibly even daily, to get the most impact. A package of premium coffee is great, but once it’s gone, it’s gone. However, a quality insulated coffee tumbler with your logo prominently displayed often earns a permanent place in your customer’s daily routine. Similarly, while novelty items are fun, they don’t typically get the regular use needed to build the brand recognition you’re aiming for.
The best results come from products that recipients can regularly use for many months. Seeing your swag daily keeps the people you’re trying to reach engaged with your brand. If one $5 coffee mug can get a customer to look at your logo every day for six months, that’s money well spent. To have longevity, your promotional products need to be of good quality and be useful.
Adding branded products to your promotional marketing mix when you can create buzz and excitement around your giveaways.
Pens, tee shirts, and water bottles are fine; these items have been around for a long time and are moderately effective, which is why they’re ubiquitous. But you’ll need to be creative to make a real impact and stand out from the crowd. The team at Indoff has unique and interesting ideas for promotional products that will make the most of your marketing dollars.
Keeping up with current trends is important with promotional products. In 2021, offering promotional face masks was all the rage, but in 2023, the value of a face mask will not be as great (we hope.) Offering popular or trendy items folks want today is a great way to reach people and generate excitement and engagement. This means your promotional product offerings need to be flexible and responsive to current trends. You can’t expect to bring the same old stuff to the table and get much attention.
Know your target audience. Promotional products are just like any other marketing efforts: you need to aim your efforts specifically at the folks you want to reach. For example, if you’re trying to reach tech-savvy millennials, you need to consider the types of products they are most likely to use every day.
Lastly, the items you offer need to display your logo and info prominently. After all, that’s the goal.
With those guiding principles in mind, here are a few interesting and modern ideas for promotional products:
If your promotional product offerings need an overhaul, it’s time to find a local Indoff representative to get you on the right track. We’ll help you make the most of your valuable marketing dollars with promotional products that will get your business the attention it needs to soar into the future.
Jim joined Indoff in 1988 after spending 5 years at Ernst & Young, where he specialized in audit and accounting for privately-held businesses. Jim is responsible for the day-to-day management of Indoff.
Phone: (314) 997-1122 ext. 1203
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John’s background includes the start up and acquisition of several successful business ventures, and he provides strategic planning and overall corporate governance.
Phone: (314) 997-1122 ext. 1201