Cross-Selling Opportunities

Today’s buyers want to work with a minimum number of trusted suppliers. At Indoff, our technology, wide range of product knowledge and nationwide network puts us in good position to streamline customers’ purchasing. With Sales Partners nationwide, cross-selling across divisions can increase your earnings and your customers' loyalty.

Think of one of your clients in any industry - more than likely there’s something they’re not currently purchasing through you that Indoff provides. For example, let’s say you provide office supplies for your client, why not let them know that Indoff also offers promotional products, furniture, backroom shelving, packaging supplies, filing systems, etc. Although you may not have direct access to these products (because they’re outside the realm of your expertise), you’re able to expand your offering, becoming a single source for your customer by leveraging Indoff’s products and sales expertise.

Learn about Indoff's Promo Program, designed to help you diversify your sales mix and achieve additional earnings!

Read a few real life cross-selling Partner stories:

• Mark McCullough (Material Handling Partner from Ohio):  “I started talking to my customers about getting promotional products through Indoff and one customer contacted me back requesting a quote for logo’d golf balls. I called Mary Van Meter (Promotional Products Partner) to help me out. It turned out to be a successful sale! I sold 40 dozen golf balls with the customers’ logo imprint. They had never bought imprinted balls before and he was thrilled with how they looked. Mary Van Meter was a big help. She did all the leg work. She knows what she is doing and needless to say, I don’t, but I am going to keep looking for this type of sale!”
• Michael Simon (Office Interiors Partners from Arizona):  “When I talk to prosepective clients, I provide them with Indoff and Office Interiors marketing sheets. If we have talked and I think there may be other opportunities, I also include marketing sheets from other divisions. I let them know that they only need one point of contact – me. That makes me more valuable to them and it allows me to strengthen our relationship. It saves them time, headaches and money.”
• Chad Willison (Business Products Partner from Nebraska):  “I tell my customers Indoff can be a single source for all their supplies and I really stress the fact that I can do their promotional products as well as office supplies. For promo I work with Betty Long (Promo Partner), who has been in the business for over 25 years. Some months are an extra $500-1000 worth of commission for me. Recently, I’ve attempted to cross sell with John Swenson in Material Handling. The more money I can make, the better, so I try to put Indoff in every businesses’ face wherever possible. I do my own marketing piece each week and email to my customers to generate extra business. The goal is to make Indoff huge by creating more sales, giving us better buying power and an edge over our competition.”