Featured Case Study: The Identity Group

Customer Benefits: The Identity Group furnished their entire office with National Office Furniture in a handsome mocha finish. They purchased the WaveWorks series for their boardroom, reception and administrative offices. WaveWorks is a high-style, modular series offering complete flexibility. The reception desk is highlighted by the frosted countertop and front panel.

Aurora seating was selected for their executive boardroom seating.  The Aurora brings luxury and sophistication to the work environment. The chairs feature fixed wraparound arms that connect via a metal sweep across the back in a distinctively elegant design accent and the key feature of this chair is comfort.

The Mix It series used for the remaining office guest seating features an innovative mix of materials and options for exceptional versatility in comfort and style.

The two president’s offices were furnished in the Casbah series. Casbah is National's most luxurious office furniture line that offers a mix of fresh materials and undeniable style for a look of refined grandeur - conveying strength, finesse and perfection. Unique details include recessed facade worksurface, three pull styles in two colors, arc modesty panels, tambour door, and pop-up grommet with the interlink system.

Project Overview: Indoff was referred to The Identity Group by a satisfied Indoff customer.  The owners of The Identity Group investigated products from another dealership in Des Moines that they had worked with in the past. The Identity Group selected Indoff and the National Office Furniture product over the competitor because of the breadth of products in the National line and the very competitive pricing structure provided by Marsha Olinghouse, the Indoff Sales Designer. Upon completion of this project, The Identity Group in turn referred Marsha Olinghouse’s services to a dentist whose new dental office will be installed in April 2009.